The marketing landscape has changed dramatically over the last 5 years. It’s no longer effective just to tell consumers about your product – they want to know what you stand for as a brand and they want to be able to have a conversation with you about it. Not being ready for this conversation is going to leave you behind your competitors.
Being prepared for this conversation, whenever your consumer wants is not always easy – but with the right strategy and planning it is possible.
Social IMPRINT is the brain child of Amy Thomas – after spending 9 years working in traditional media agencies Amy noticed that there was a significant gap that most brands (big and small) were missing. Facebook and more recently Instagram, Twitter and Snapchat were on most marketing plans, but brands were still using these channels as broadcast mediums and shouting at their consumers with the same messaging as the traditional broadcast mediums. Whether good or bad customers are going to use these channels to talk about your brand – and you need to be ready for this conversation with the right content and strategy.
The goal of Social IMPRINT is to assist brands to be prepared and to enable to them to get the most out of their marketing plans by working smarter not harder. Whether it be purely a social media strategy, or your brand also needs help in content creation or a broader marketing strategy, get in touch today and let us help you get ready and have a social imprint you are proud of.