Getting in front of the right audience is important – but what’s key is that you are putting the right content in front of them at the right time.
It’s not new news that consumers are savvier than ever at avoiding advertising, the key is providing them with content they want to engage with. There isn’t a ‘one size fits all’ model when it comes to content, each channel or medium has a different role or trigger point and to be effective in the conservation you need to be talking to your consumers in the right tone with the right content for each one.
Once they have let you into their ‘social circle’, you need to return the favour and provide them with relevant content or they will let you know about it. You see that’s the beauty of social media, give consumers something they love, and they will tell everyone about it, but give them something they don’t, and they will still tell everyone about it!
As part of any social media strategy put forward by Social IMPRINT included is also a content strategy plan. However, we can also create this content for you if needed, whether that be blog posts, articles, imagery or more traditional newsletters, brochures or eDMs.
Further to that, your website is often the first thing a consumer will see of your business and needs to be showcasing your brand at its best.
We can assist you in getting in contact with an amazing team to help you in re-designing your current website or in building a new one from scratch, we can also offer to project manage this process for you. We recommend having your website exactly how you want it before you start any marketing push – you will be driving people to the website, so any campaigns will fall flat if it is not firing at its full potential.